David Pierce

Summary

Technical product manager with a software engineering foundation and 10+ years leading data-driven products from discovery through launch. Experienced working across Science, Engineering, and BI teams to turn ambiguous problems into products with measurable outcomes. Brings equal comfort in product strategy and technical depth to environments that need both.

Work Experience

Internal transfer to AWS Private Pricing Programs & Experiences team.

Built community experience, feedback analytics, and insights products for 3K Amazon transportation partners in the Last Mile network. Bridged business stakeholders with Science, Software, and BI teams.

• Town Square: Identified a broken customer feedback flywheel limiting data-driven program improvements. Launched a "zero to one" feedback aggregation and AI-driven sentiment insights platform saving 40+ Amazon teams an average 5+ hours/week to drive defect monitoring and proactive research across 245K feedback touchpoints across five channels.
• Community Sentiment Metric: To balance inconsistent feedback signals and volumes across customer voices, launched a community sentiment metric to balance ML-based sentiment signals and drive actionable insights. Application resulted in 97% content viewership growth, 180% interactions growth, and 68% view percentage growth.
• Content Integration Widget: Drove strategy and execution for API-driven widget to surface important unread community discussions, achieving a 4.06% daily click-through rate, 206bps above pilot goal.
• Sentiment Model Retraining: Led an annotation campaign that produced 43K ground-truth documents for BERT-based sentiment model training, improving accuracy from 68% to 72%.

Joined as a software engineer and transitioned into product management, leading local SEO products, new product launches, and internal platform initiatives across consumer and enterprise SaaS segments.

• Local Market Analytics Beta: Identified gap for Moz customers in hyperlocal SEO performance analysis and competitor research. Launched a "zero to one" Local SEO beta supporting 6.7K sites tracking 90.5K keywords across 62.4K markets that secured early client gains of $73.2 enterprise ARR and ~$9K SMB ARR. The beta folded into Moz's flagship product.
• Applications Framework: Led an internal rapid prototyping studio using React-based component libraries and alpha testing environment. Reduced prototype development from months to two sprints. Launched three product alphas in a quarter.
• Listings Management: Drove technical leadership and product direction for a listings management product supporting over 100K business locations, leading exploration and prototyping of an embedded audit tool for new revenue streams.
• Enterprise API Management: Drove enterprise locations management API success by translating customer needs into technical solutions while supporting sales, onboarding experiences, and documentation.

Led engineering for a global non-profit operating in 150+ countries, serving as PM, team lead, architect, and engineer. Built and shipped SWOOP (internal event management database supporting 13.2K events), an Organizer Portal for volunteer event planning, and a family of regional marketing and event hosting sites.

Full-stack developer building public and internal tools for an Internet wine auction (C#, JavaScript, ASP.NET MVC, MSSQL). Designed a custom hands-free inventory tool that cut a full-day inventory process down to ~2 hours.

Worked on a SharePoint hosted services team. Wrote specifications for a service platform monitoring system, authored PowerShell scripts for VM management, and managed the SharePoint Online 2010 Community Tech Preview.

Summary of Skills

Technical Python (data analysis), SQL (Redshift), JavaScript/Node, Go, React, Jupyter, Figma (wireframing & stakeholder mockups).

Product Data product lifecycle, ML product management, experimentation design, discovery & UX research, agile/scrum, cross-functional leadership.

Tools Jira, Asana, Confluence, Miro, Loom.

Education

Bachelor of Science in Management Information Systems; Minor in Computer Science.